Sam Rasmussen Sam Rasmussen

History of the Guernsey cow: Quiz time!

Guernsey cow milk is “golden” because it contains high concentrations of _________. (Scroll past the image for the answer)

A. Beta-carotene (Vitamin A)

B. Butterfat

C. Protein

D. All of the above

A Guernsey cow

If you said “D. All of the above”, congratulations! You’re right!

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Sam Rasmussen Sam Rasmussen

Down on the Farm: Calf care

A Guernsey cow calf on the Hoard’s Dairyman Farm.

On the Hoard’s Dairyman Farm, calf care is front and center to providing top-quality milk to our consumers. It’s a carefully attuned process, and it’s one our farmers take seriously.

A mother cow (or dam) has a “dry” period of about 60 days before she gives birth. During this time, she is not milked and is fed a special ration to ensure her needs and the needs of the fetus are being met. On the Hoard’s Dairyman Farm, the cows due to calve are housed in a designated barn with straw-laden maternity pens.

A University of Kentucky Extension report noted that since the growth of the fetus takes biological priority over maintaining the mother’s own nutrient stores, an underfed dam will have trouble calving, and both the calf and mother may struggle with low performance. Thus, closely monitoring cows close to calving in a designated barn like the one we have is critical to ensuring cow and calf health through the end of the pregnancy.

Once a dam has given birth, her calf is moved to a calf hutch. These individual hutches help prevent the spread of diseases from calf-to-calf and support the calves’ immune systems by protecting them from the wind (in the cooler months) and providing shade (in the warmer months). Shortly after birth, they are fed colostrum — the milk secreted by the mammary glands directly before and after birth — which helps to further develop the calves’ immune system. After that first meal, calves are either fed pasteurized milk or, like they are on the Hoard’s Dairyman Farm, milk replacer, which can be compared to baby formula.

After their initial stay in the hutches, calves at the Hoard’s Dairyman Farm move in a cohort of 16 to a group pen in a barn ventilated by fans and tubes and bedded with straw. There, they are fed milk replacer through autofeeders until it’s time to be weaned.

The autofeeders operate much like the milking robots. A calf’s identification tag indicates to the autofeeder whether or not the calf is eligible for feeding. (They can drink up to 7 liters per day spread over multiple meals.) If they are, the autofeeder will send milk from its stainless-steel basin to the teat, allowing the calf to nurse.

After 7 weeks, calves are weaned and moved into larger groups. Springing heifers are moved into that maternity barn a month before calving. (For those unfamiliar with dairying terms, a heifer refers to a cow who has not yet given birth or produced milk, and a springing heifer refers to a heifer in her final weeks of pregnancy.)

Then, the process starts over again: birth-ready attention, calving, calf hutches, calf barn, heifer stalls.

During my visit to the Hoard’s Dairyman Farm this spring, the calves were peeking out of their hutches as I approached to snap photos. I thought about the milk in my tea and the yogurt in my smoothie and how these little faces, with their dark, curious eyes, and the farmers who care for them make it all possible.

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Sam Rasmussen Sam Rasmussen

Next Up: Hoard’s Dairyman Farm Creamery cheese at the Fort Atkinson Farmer’s Market

People are increasingly interested in where their food comes from. At Hoard’s Dairyman, we practice full transparency from pasture to product.
It starts with whole-farm, whole-operation attunement to the land, to the cow, and to the people. We know cheesemakers want milk that will provide a perfect foundation for a top-notch curd. We know consumers want dairy products that fulfill their nutritional needs. We know W.D. Hoard’s vision of a booming agricultural state to be on its way toward realization — Wisconsin being made resourcefully rich by crop rotation, cow rearing, soil nutrition, and conservational productivity. And, finally, we know the importance of embodying these values at every level of our farming, distribution, and publication. 
You will never have to wonder where your Hoard’s Dairyman Farm Creamery cheese comes from, and you needn’t worry where the rest of your shopping list originates, either. This summer, the Fort Atkinson Farmer’s Market readily joins Hoard’s Dairyman in providing locally derived goods to the community.  
Beginning May 4 and running through October 26, the market will feature an array of food, musicians, special events, and local artists every Saturday from 8 a.m. to noon. Vendors include SJWHomemade, Beauty and the Bean, Wood Street Bakery, Broadway Bakers, Doug Jenks Honey, and more. 
Hoard’s Dairyman Farm Creamery will be present each Saturday with every cheese we have available at that time. If you don’t want to wait until the market to taste Guernsey milk cheese at its finest, visit www.hoardscreamery.com to peruse our online shop. 
Visit the market to shop, socialize, or (respectfully) Midwest-nice people watch. For the ultimate market experience, bring a sun hat and a bouquet-ready tote – and your most trusted cheese aficionado. 
Join in the crusade for knowing where our food comes from. Shop locally, and support community makers. For more information about the markets, visit https://www.fortfarmersmarket.com/calendar-of-events. We’ll see you there!
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Sam Rasmussen Sam Rasmussen

Down on the Farm: Milking and milk storage

On the Hoard’s Dairyman Farm, we use the finest facilities and the newest technology to bring Guernsey milk from cow to consumer.

Cow in milking robot station.

It’s undeniable: robots are taking over the world as we know it. This is hyperbole, of course. Humans still have control over the future of production (for now). But what does a technological revolution mean for agriculture and for dairying in particular? 
One way the Hoard’s Dairyman Farm continues to practice the utmost cow care while still providing jobs to workers and milk to distributors is by combining the latest tech with tried-and-true methods. 
In May of 2019, the first Hoard’s Dairyman Farm cows were milked using four DeLaval voluntary milking systems. This system is considered “voluntary” because it is ready and available for milking whenever a cow chooses to be milked (which, on average, is 2.8 times a day on our farm). Each cow has a tag around her neck that contains information such as her name, number, steps, and milk production. If a cow is eligible to be milked when she approaches the stall, the gate will open, allowing her to enter. A robotic arm then cleans and stimulates the teats, attaches the teat cups, milks the cow, and stores this data in the system and on the cow’s identification tag. 
This voluntary milking system resides in the newest freestall barn on the farm. Nearby is a traditional milking parlor adjacent to the original freestall barn, where another group of cows is milked. These cows are walked to the parlor twice a day to be milked, and a farm employee uses the same wash, stimulate, and attach method as the robotic, voluntary system. Most of the milking herd are housed in the former barn and are milked using the robots. The remaining cows are milked in the parlor at 4:30 a.m. and 4:30 p.m. daily. 

Milking parlour

The milk never touches air. The second it’s retrieved, the milk enters a pipeline system that sends it to a stainless-steel tank for storage, where milk must be kept at 38°F. A milk truck arrives daily to collect the milk for delivery to a creamery or distributor. The pipelines and milk tanks are cleaned daily. 
Sitting at 4.76% fat and 3.52% protein, our milk is not only gathered with care and precision, but it is highly nutritious, too. Next time you bite into Hoard’s Dairyman Creamery Gouda, you’ll know exactly how that milk (and cheese) came to be. 
If robots pose a threat, it may only be that of proving more useful than we’d care to admit. Voluntary milking aside, what’s not to applaud about making farmers’ jobs easier and dairies more efficient? Maybe the future isn’t so scary — not for the cow, anyway.   
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Sam Rasmussen Sam Rasmussen

The “Father of American Dairying”: A brief history of W.D. Hoard and his trailblazing approach to dairy farming.

William Dempster Hoard with a dairy cow

Today, consumers are increasingly concerned with where their food comes from and how it is made. Namely, that it is prepared with thought to sustainable agriculture. W.D. Hoard and, consequently, W.D. Hoard and Sons Co., has embodied this approach from the beginning.  
In 1885, W.D. Hoard launched Hoard’s Dairyman magazine in wake of his dairy farming column by the same name. Hoard was interested in what made dairying successful and sustainable as a practice. He’d seen the effects of harsh agriculture on the soil that was used to grow crops in his home state of New York, and he believed there to be a better way to steward the land and serve the animals Americans so lovingly depended on. 
According to W.D. Hoard: A Man for His Time (1985), a Madison newspaper referred to Hoard as “the most distinctly American character since Abraham Lincoln.” A singing school teacher, a water pump salesman, a Civil War Veteran, and a politician, Hoard dabbled in several careers before finding editing and agriculture. Still, his fascination with writing and farming began early, serving as the foundation for the Hoard we celebrate today. 
Hoard was a mischievous and self-actualizing boy. His mother, herself a lover of language, encouraged him to channel his energy and curiosity into reading extensively and keeping observational journals. As an adolescent, he held an apprenticeship on a farm near his home where he studied “butter and cheesemaking and dairy farming.” It was both during this apprenticeship and through conversations with Chief Thomas Cornelius on the Oneida reservation where his father preached that Hoard learned about conservation and sustainable agriculture. 
Later, after moving to the Midwest and dabbling in music and sales while caring for his sick wife and their children, Hoard started a small newspaper called the Jefferson County Union, driven by that early love for print. He included in the Union a dairy column that spoke to his “crusade for pure food, especially dairy products.” He advocated for the regular testing of herds and the growing of alfalfa for feed, among other things. It was his opportunity to “preach the gospel according to the cow” in a state where the dairy industry was growing rapidly. 
Then, in 1885, the first solo Hoard’s Dairyman supplemental publication was printed and included in the Union subscription.
“The opening statement of purpose [of Hoard’s Dairyman] went on to project the choiciest and most practical information on management of cows, breeding, butter, and cheesemaking, handling of milk and complete dairy market reports,” wrote Loren Osman in W.D. Hoard: A Man For His Time. 

Hoard’s Dairyman Farm Guernsey Cows

Despite some initial backlash from longtime farmers who didn’t appreciate Hoard’s suggestion that they needed to make changes to their farming practices, the column found success by staying true to the heart and soul of dairying: the celebration of the cow and her milk. 
As if being a trailblazing writer and editor wasn’t enough to shape a lasting legacy, Hoard served as governor of Wisconsin from 1888 to 1891. He ran as “the cow candidate,” and had great support from rural communities where people, seeing that he came from similar beginnings as they, knew he would have their interests at heart while in office. 
Then, in 1899, in an effort to put what he wrote into practice, W.D. Hoard purchased a farm just outside Fort Atkinson, Wisconsin, minutes from the publication office. It is the same farm ¾ and the same office ¾ we own and operate today. 
There is scarce a person who has worn as many hats as Hoard did, nor who has had a hand in impacting as many fields of study as he. Wisconsin’s landmark dairying and rich, nutritious soil have Hoard to thank for their excellence. His self-made expertise and far-reaching voice made a true and lasting impact on the agricultural narrative of this state and beyond. A man truly for his time, and for our time, too, Hoard and his dairy pioneering live on in the words we put forth in our publications and in the cheese we make from pure Guernsey milk. 
W.D. Hoard: A Man For His Time quotes Hoard near the end of his time as editor: “None of us dreamed in those first years of seeing Wisconsin as such a great and important dairy state. We only felt that we were dealing with a great and growing principle which, when unfolded to its full working, could bring a new order of agriculture into being . . . I bid you be of good cheer. Keep your eyes to the front. Be forward looking.”
The first agricultural publication to have nationwide readership, Hoard’s Dairyman is front and forward to its core. To read or learn more, visit www.hoards.com, and find your own copy of the biography W.D. Hoard: A Man For His Time at https://hoards.com/article-100-wd-hoard-a-man-for-his-time-(wdho).html. 
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Sam Rasmussen Sam Rasmussen

New Recipe: Dinner Rolls with Camembert-Style Cheese

Dinner Rolls made with St. Saviour. This recipe is brought to you by Dairy Farmers of Wisconsin (DFW).

Ingredients: 
  • 18 frozen dough dinner rolls
  • 1 1/2 wheels (9 ounces) Hoard’s Dairyman Farm Creamery St. Saviour cheese
  • 6 tablespoons butter, cubed and melted
  • 3 tablespoons minced fresh parsley
  • 2 tablespoons snipped fresh chives
  • 2 teaspoons minced fresh thyme
  • 1 teaspoon garlic powder
Instructions
  1. Place frozen dinner rolls on a greased 17 x 12-inch baking pan; cover with plastic wrap. Thaw rolls for 1 1/2 hours at room temperature. Cut each roll into six equal pieces. Cover and let rise for 1 1/2 hours.
  2. Heat oven to 350°F.
  3. Cut St. Saviour into 1/2-inch pieces. Freeze for 15 minutes.
  4. Whisk the butter, parsley, chives, thyme and garlic powder in a large bowl. Toss dough in butter mixture.
  5. Arrange nine dough pieces and St. Saviour in twelve lightly greased muffin cups.
  6. Cover pan with aluminum foil. Bake for 12 minutes. Uncover; bake for 15-18 minutes longer or until golden brown. Let cool for 5 minutes in the pan. Gently run a knife around edges to loosen rolls. Remove from the pan. Garnish with parsley.
Cheesemonger Tip
St. Saviour is a soft-ripened, camembert-style cheese with rich, buttery flavor and has a soft, creamy core inside a delectable rind. It’s best served on a charcuterie cheese board at room temperature.
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Sam Rasmussen Sam Rasmussen

Meet Our New Creamery Director

Ricardo Gutierrez

What do you get when you mix a historic dairy farm and an experienced food engineer? Thankfully, we won’t have to wait long to find out. 
Ricardo Gutierrez joined W.D. Hoard and Sons Co. in 2023 as the Creamery Director and has wasted no time in applying his talents and expertise to our cheese production process. 
As a practiced cheesemaker who studied in Europe and Mexico before making Wisconsin his home, Ricardo came to us with an abounding background and a salient vision. He is not interested in complacency. He sees beyond what’s before him, what is, to what can be, and is thus equipped to lead Hoard’s Dairyman Farm Creamery cheese to the peak of its potential.
“When I was in Mexico and with other companies, I was making cheese the whole week. I enjoy this position at Hoard’s Dairyman because it is cheesemaking, but it is also research and development, sales and shipment – lots of new things. It keeps me busy,” Gutierrez said.
During our conversation, I couldn’t help but believe as sincerely as he did in the possibilities embedded within Hoard’s Dairyman as a company and as a leader in cheesemaking. His energy was palpable and infectious. 
“We’re looking to expand our reach and develop new recipes. We’re hoping to be able to export our cheese to Mexico, too,” he said.
Gutierrez was quick to credit the Hoard’s Dairyman Farm Guernsey herd for the quality of our Creamery cheese. The herd’s milk is made up of about 4.8% to 5.2% fat, as opposed to the 3.8% to 4.0% fat of Holstein herds, on average. 
With quality milk — and quality leadership — comes quality cheese. Gutierrez has only been with Hoard’s Dairyman for the better part of a year, but his leadership transcends date-of-hire. He’s still mid-jump in a boundless surge forward, and he’s bringing all of us at Hoard’s and all of you, our faithful cheese-lovers, with him. 
Look for more about what Ricardo is bringing to the table in future Creamery Notes issues, and order your own variety of Hoard’s Dairyman Farm Creamery cheese at hoardscreamery.com. 
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Sam Rasmussen Sam Rasmussen

Down on the Farm: A Hoard's Dairyman Farm Spotlight

Hoard’s Dairyman Farm

Just like W.D. Hoard himself, we believe that good soil and healthy cows means quality dairy products. That includes the Hoard’s Dairyman Farm Creamery cheese you put on your sandwich, the milk you froth for your coffee, and the yogurt you include in your smoothie. But what does conscientious dairy farming look like? What do milking, cow care, and calf raising actually entail?
In an effort to provide our readers with a comprehensive background as to where our milk, cheese, magazine, and brand come from, the Hoard’s Dairy Farm Creamery would like to dedicate the next few issues of its Creamery Notes newsletter to showcasing the Hoard’s Dairyman Farm. Our hope is that, by including one such article in each newsletter, our readers will not only learn more about the dairy industry as a whole and thus adopt a deeper appreciation for their morning cereal and afternoon cappuccino, but, too, that it will lay the foundation for a steadfast honoring of the 139-years-old dairy farming trailblazer that is W.D. Hoard and Sons Co. 
Over the next few weeks, in the pages of this newsletter, we will share with you the ins and outs of the Hoard’s Dairyman Farm operations, starting next issue with a short biography of the man himself, the “Father of Modern American Dairying,” W.D. Hoard. 
To brush up on Hoard’s Dairyman content or to order Hoard’s Dairyman Farm Creamery cheese, visit hoards.com and hoardscreamery.com, respectively.   
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